Biind Payments
Project Type
Mobile Application
Client
Biind Technologies
Date
2023
Role
Product Designer
Project Overview
Biind is on a mission to creating secure transactions between buyers and sellers
Biind is an escrow payment service that aims to provide a secure platform for facilitating transactions between buyers and sellers. The goal is to bridge the trust gap by offering a secure solution, ensuring a safe and reliable transaction experience for all parties involved. embarked on a journey to expand globally and create an open marketplace. This new vision triggered a complete rebrand to power Andela’s future.
Skip to Final Design
The Challenge
Online transactions have become increasingly common, individuals now engage in buying and selling of goods or services through various channels, including social media platforms, This shift introduces inherent risks and uncertainties for both buyers and sellers. Buyers may feel apprehensive about making upfront payments without receiving guarantees regarding the quality or timely delivery of the purchased goods or services. On the other hand, sellers may face concerns related to non-payment or dealing with fraudulent buyers. A solution is needed to tackle trust and security challenges encountered by both user groups.
Defining our focus, How might we:
After uncovering some of the challenges faced by the two user groups, I proceeded to define a focus area and hypothesis that would serve as a guide for my research and ideation phase .
Gathering Insights
I started a comprehensive research, beginning with conducting a survey and carefully gathering data from various trusted sources, which included earlier studies conducted on this topic. My primary goal was to gain a thorough understanding of how the two user groups involved currently conducted their transactions, while also delving into the challenges they frequently encounter with their current mode of operation. The aim was to validate my existing assumptions and explore new areas of concern.
For the survey, I created a Google Form with a set of questions and sent it out to my contacts and other individuals whom I knew frequently purchased or sold products online. Here are some of the responses I received:
Based on the secondary research I conducted by gathering data from previous studies and research on this topic, here are the statistics highlighting some of the most significant concerns people had regarding buying and selling goods online:
Analysing the findings
Through my research, I was able to uncover some challenges and identify the major pain points that informed the design process and features implemented in the product. Some of these pain points included:
Meet The Users
The research yielded valuable insights that enabled the creation of user personas. These personas represent the target users, encompassing their goals, needs and challenges.
Userflow
The research provided valuable insights that were instrumental in creating a user flow.
Wireframes
Using the insights gathered from the research phase, I started working on the wireframes
The Solution
Biind addresses the trust gap and mitigates risks associated with online transactions by providing secure fund holding, dispute resolution, and a balanced transaction process, fostering a more reliable and enjoyable experience for both buyers and sellers.
The app securely holds the funds provided by the buyer until the completion of the transaction, ensuring a safe and trustworthy process. These funds are held in a neutral account, guaranteeing a fair and unbiased procedure. Moreover, the app enables buyers and sellers to define the terms and conditions of their transaction, allowing both parties to agree and specify the conditions required for releasing the funds.
In the event of disputes, Biind offers a dispute resolution mechanism, where a neutral third party mediates between the buyer and seller to resolve conflicts and ensure a fair outcome.
Onboarding & Sign Up
I started by ensuring that the Biind app is easy to get into. The goal was to establish a straightforward and user-friendly onboarding process, allowing users to quickly understand how to use the app from the start.
I concentrated on breaking down the onboarding steps into smaller steps. This approach ensured that users wouldn't feel overwhelmed or confused as I shared information gradually, step by step, making it much simpler for them to follow along.
This way, users could sign up for the app and start using it without any confusion or hassle. The objective of these simplified steps was to ensure a smooth signup process.
Creating a Transaction
To create a transaction in Biind, users initiate a new transaction and provide details about what the transaction is for and any important terms they want to include.
Once users have filled in the necessary information, the next step is to send a request for the transaction to the other party. This request notifies the other party about the transaction and includes all the details of the transaction.
The transaction becomes official when the other person accepts the request. At this point, the transaction is set up in the Biind app, and both users can move forward with whatever transaction terms they've agreed upon.
Completing a Transaction
In Biind, marking a transaction as complete is a straightforward process. This happens when both parties involved in the transaction fulfil the terms they agreed upon, and there are no disputes or issues
After marking the transaction as complete, the next step involves the release of payment. This means that any funds or assets tied to the transaction are transferred or made available according to the terms that were initially established. In essence, this process ensures that both parties fulfill their commitments before finalizing the transaction and proceeding with the release of payment
App Screens
Exploring the Interface: Navigating Through Key App Screens
User Testing
After completing the interactive prototype, I conducted remote usability testing using Maze. This approach allowed me to assess the product's usability with users and observe how participants interacted with the design. Additionally, it provided an opportunity to ask participants follow-up questions and gather more feedback to enhance the product.
Based on this feedback, the app successfully addressed the majority of users' needs and goals. The pain points highlighted by some users were taken into consideration, resulting in improved designs and an enhanced user experience.
Go to top